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What are the advantages of Television TV advertising ?

Let us check it out points on advantages of television (TV) advertising discussed below. Television is a means of mass communication, an effective media for advertising. Reach of television advertisement is wide but it has both advantages and disadvantages and varies according to business. 

Some of the advantages of television (TV) are as follows :

  1. Television can reach the masses or target specific interest.
  2. High creativity and more impact on audience
  3. Wide coverage  and cost effectiveness 
  4. Control of message, Selectivity and flexibility
  5. More personal and effective
  6. Adaptable to special needs
  7. Television adverstising are more engagine and generate higher recall
  8. Low cost per exposure
  9. Social dominance and mass coverages
  10. Television is widely used for entertainment, communication and for knowledge hence campaign can be designed according, niche marketing
  11. News, family shows, movies, music, sports and useful shows can be seen on tv hence wide range of audience, target market for advertisement
  12. Television is a good and effective way of advertising information or product and services, the advantages and disadvantages varies from business to business.
  13. Television plays an important role in educating people hence product which are beneficial to people can be sold easily.
  14. Various tv channels are show in different languages hence regional ads can be more effective on TV.
  15. Information can be reached to millions of people directly by television hence it as an effective media for sales and marketing.


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Full Form of TRP in Television

TRP : Full form in Televison , its meaning and information is discussed below, So let us heck it out some details on full form of the term TRP which is used in Television.

The full form of TRP in TV is Television Rating Point. It's a tool used to calculate television popularity. The television program with highest TRP is considered the best telvision program.

TRP is also known as Target Rating Point a tool used in advertising and marketing. 

Good TRP means positive review of a particular television show or a TV channel.

Advantages and disadvantages of Advertisement in Points

Check out Advantages and Disadvantages of Advertisement in Points which are discussed below. So let us find out some points on advantages and disadvantages to know about advertisement.

Advantags of Advertisement in points are :

Advertisemet can be used to build brand Loyalty.

Advertisement creates ground for personal selling.

Advertisement helps to communicate information to the people.

It also helps to educate people.

Advertisement creates image for the products of services in the market.

It helps to build goodwill.